One of the biggest challenges that a real estate agent will face when
opening their own business is marketing themselves to potential
clients. This is a hurdle that Nancy Schreiber Santa Fe New Mexico had to overcome when she
started her own company in Santa Fe, New Mexico and she has the
following advice for people who are looking to do the same.
Referrals
Your first clients are going to be amongst your most valuable, as they will be the people who help you to form the initial reputation that you will have in the local community. You should focus on providing them with a quality service and ask them to refer your company to their friends if they have been satisfied. You may even consider running an incentive scheme to encourage more referrals.
Company Website
Most people who are looking to buy a house now look online before they ever speak to a real estate agent. That means that if you don’t have a company website you are not only failing to gain the exposure you need, but will also be doing a disservice to your clients. Get a good and professional website created and be sure to promote it where possible.
Traditional Techniques
Though there has been a clear shift towards online platforms in recent years, Nancy Schreiber is quick to point out that many traditional marketing techniques are still viable. By simple placing a sign outside a property in Santa Fe, New Mexico, she increases her visibility. The same goes for leaflet campaigns and a range of other techniques.
Referrals
Your first clients are going to be amongst your most valuable, as they will be the people who help you to form the initial reputation that you will have in the local community. You should focus on providing them with a quality service and ask them to refer your company to their friends if they have been satisfied. You may even consider running an incentive scheme to encourage more referrals.
Company Website
Most people who are looking to buy a house now look online before they ever speak to a real estate agent. That means that if you don’t have a company website you are not only failing to gain the exposure you need, but will also be doing a disservice to your clients. Get a good and professional website created and be sure to promote it where possible.
Traditional Techniques
Though there has been a clear shift towards online platforms in recent years, Nancy Schreiber is quick to point out that many traditional marketing techniques are still viable. By simple placing a sign outside a property in Santa Fe, New Mexico, she increases her visibility. The same goes for leaflet campaigns and a range of other techniques.
